Wine Library TV

What motivates this revolution, you ask? Our movement seeks to break down the barriers, stereotypes, and misperceptions that otherwise prevent people from exploring and enjoying the exciting and rewarding world of wine. Gary Vaynerchuk (VAY NER CHUK), the star of Wine Library TV, is Director of Operations at Wine Library in Springfield, NJ. With his unconventional, often irreverent commentary on wine, Gary has attracted a cult-like following of more than 80,000 viewers a day. In the name of “expanding one’s palate”, Gary convinced Conan O’Brien to lick salted rocks and shared samples of dirt and grass with Ellen Degeneres. He routinely pans popular wines (even ones sold by Wine Library). He interrupts his webcasts with rants about his beloved New York Jets. This is not your typical wine expert.